Cattle is the next SaaSier buzz

 Technology once lived in the world, we now live in a world of technology! 

Call it a boon or bane, technology is the reality of our time. There is no longer a choice to adapt it, it has its way of sweeping into your lives. Revolutionizing the way of living and doing things, technology is the practical application of scientific knowledge put to purpose – enhancing the usefulness of services and goods.


With millions of SME dairy farmers, India holds strong grounds for the livelihood of these farmers. With advancements in technology, it is not hard to believe that their productivity and profitability could treble through scientific management. 


Mooofarm, an award-winning agritech start-up, is building a connected commerce platform to increase income for 80 million Indian dairy farmers. Mooofarm ensures ‘Dairy as a Service’ to the Farmers and they are enabling it through a mix of high-tech and high-touch platforms, providing:

  • Better nutrition and health of their cattle and richer milk yields at lower costs

  • Trade cattle for better capital management and ensure a better cattle mix

  • Enabling better cash management and more efficient access to capital


Using technology to ease the lives of dairy farmers with services, the Mooofarm App is designed for ease of use by dairy farmers in their language; the Mooofarm Cloud uses advanced computer vision for better cattle record-keeping and telehealth purposes. It also uses advanced machine learning for dynamic price discovery; and the Mooofarm Network is in constant touch with its member farmers through village-level associates, customer relationship managers, and our Mooo Sathis.


Every change is a collective effort of team members. With a team of experts best in their field, Mooofarm is paddling its way up in agritech. Nothing works better than a shared experience. Another feather added to the cap is Shreyas Doshi, a renowned Advisor to fast-growing startups, with an experience in biggies like Google, Twitter, Stripe, and Yahoo to name a few. Advisory coming from the world’s most renowned Product Leader, who led the Google and Stripe team from very early stages, is sure to help us shape our strategies more proactively. Shreyas has joined Mooofarm as a Product Advisor. 


Mooofarm as a product is here to organize over $50 billion pre-farm gate dairy sector – with strong operational and technical expertise – for the market that is large and unexplored, constituting 4.6% of India’s GDP.  Gone are the days when cattle buying was a tedious task, now your favourite cattle is just a few clicks away from buying.


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