Co-founder's address to Aaj Tak: cues

Note: As a Brand Manager with a background in content and journalism, I naturally extended my role to include PR positioning as additional support. This involved collaborating with PR teams to ensure factual accuracy and appropriate tone in communications. 

One notable example of my work in this capacity was crafting and refining founder addresses to the media. Pointers were shared after doing thorough research to make an impactful conversation. Knowing where to say what is the key!

Questions were shared by the journalist with us, read my inputs added in point forms!

 1. कैसे बढ़ी अर्थव्यवस्था/विकास दर?

  • Azzadi ke ye 75 saal, bharat ko bohot nayi uchaiyo pe lekar gaye hai. Usme se ek hai poori duniya mai aag ki tarah badti hui arthvyavastha. Bharat poore desh mai ek maatra desh hai jisme kahi se bhi na shuru karke apne aap ko aaj iss kabil banaya hai. 


  • Numbers:

  1. 1947 mai humari GDP 2.7 lakh crore ko aaj $3.17 trillion par lejakar Bharat duniya mai 6th largest economy ka parcham lehra raha hai.

  2. Humari Per Capita Income 1950 mai Rs 265 se badh aaj Rs 1,28,829 hochuki hai.


  • 2016 mai bharat sarkar ki ek bahot sarahniye pehel ‘Startup India’ ne har uss desh ke nargrik ko nayi umeed di jo abhi tak bas kamre mai bandh, bas sochte thee, “aesa hota toh kya hota?!” Aaj humare desh mai 75% startups hai jo humare desh ki arthvyavastha ko uchayion par lekar ja rahe hai. Na ki logo ke kaam karne ke taur tareeke mai badlaav aaya, iss se vyapar karne mai asaani bhi hui.


  • Bharat ne apne len-den bhugtaan mai jo 360 degree badlaav laaya hai uss ne hume aaj ka “smart citizen” banaya hai. Aaj jaise har nagrik ke pass phone mai UPI Apps hai, har choti se badi dukaan, sabzi se auto vale tak ke paas scanner hai hume ye jatata hai ki hum vikaas mai bohot aage badh aaye hai. Bharat ka UPI payment nirbharta (dependency) aur vikaas aesa hai ki kisi aur desh main na dekha jaaye.


  • 2020 mai jab sarkar ne ‘Vocal for Local’ ka parcham lehrakar ‘Aatmanirbhar Bharat' campaign ki shuruwat kari tab har uss chote-bade vyapar [MSMEs (Micro, Small & Medium Enterprises)] ko jaagrukta mili jo abhi tak vidhishi pratiyogita se dabb ubhar nahi paa rahe thee. Nayi takniki (technology) kaho ya naye taur-tareeke (liberalisation and globalisation), aaj bharat mai har ek insaan ke liye koi na koi kaam hai.


  • Agriculture ek aesa sector hai jisne nayi taknikio (technology), sichayi mai badlaav (improvement in irrigation), subsidy mai prabhav shali sudhar aur naye taur tareeko se bharat ko uchaio par lekar gaya hai. Aaj agriculture Bhaat ke GDP mai 20.2% ka sehyog dayak hai!



2. कैसे खाद्यान्न के मामले में आत्मनिर्भर बना भारत 


  • Aaj ka Bharat खाद्यान्न (food grains) ke maanle mai bhi aatma-nirbhar hai. Khaady sahayat lena vala Bharat akaal ke samay ( last femine reported was Bengal famine of 1943) aaj ek khud niryatak (exporter) hai. Safar lamba raha par acha raha.


  • Numbers:

  1. 1950 main khaad utpaadan (food production) 54.92 million tonnes tha jo 2020-21 main 314.51 million tonnes hochuka hai.

  2. Bharat ne 7 million tonnes gehu (wheat) export kiya hai 2021-22 fiscal mai. Yeh aankade apne aap main chauka dene vale hai kyoinki iss se pehle Bharat sirf 2 million tonne hi karta tha (which was around 1% of global wheat trade).


  • ‘Jai jawan, jai kisan’ ke naare hi nahi hai ek bhaav hai. Agar kisaan na ho toh humara jeewan khatam hai. Humari nayi policies humare aaj ke kisaan ko aatma nirbhar, samridh (prosperous) aur nayi uchaio tak lekar jaati hai. (Can give reference to Mooofarm here in sync with technology use)



3. कैसे 75 साल में कम हुई गरीबी


  • Aaj ka bhartiya sirf kalpanik hi nahi sochta. Voh poori shamta rakhta hai sochke karne main. Safar shuru hua tha Economic Liberalisatin se jisme desh ki aarthik policies pe gaur kiya gaya taki humari aarthik vyawastha ko aur market and service oriented banaya ja sake. Yahi nahi yeh humare private aur foreign investment ke liye bahot laabdayak bhi sabil hua. Kaam bada, gareebi ghati!


  • Aaj Bharat mai ek naya business shuru karna asaan hai. Himmat ki kami agar na kari jaaye toh Bharat ne aaj policy support, investment support ki koi kami nahi hai. Kaam ki ichha honi zaroori hai aaj kaam ke liye, har kisi ke liye yaha kaam hai (thanks to technological advancements and more opportunities).


  • Numbers: World Bank ke aankade dekhe jaaye toh, April 2022 mai poverty rate 10% raha. 2011 se ye aankada 12.3% gira hai.


  • Aaj ka Bharat Prosperity (samridhi) ki orr badh raha ha, naki poverty (gareebi) ki orr.



4. कैसे बढ़ा अंतरराष्ट्रीय व्यापार


  • 1991 tak, Bharat ka koi naamo nishaan nahi tha world market (अंतरराष्ट्रीय व्यापार) main.

Tab foreign market mai ghusna asaan nahi tha, kyonki aapko dena padhta tha import tarrif (aayat shulk), export tax (niryaat kar) aur iske saath saath aur bhi bandhan (restrictions) the jo muskil banate the. Iske saath saath tak FDI par bhi upper-limit equity participation ka bandhan tha, government approval ke baad bhi.


  • Iska shreh Liberalisation ko jata hai jis se pehle New Delhi se hone vale antarashritya vyapar ko pechaan mili. 


  • Names:

Aaj humare major trading partners durr durr tak duniya main faile huye hai: United States, China, United Arab Emirates, Saudi Arabia, Switzerland, Germany, Hong Kong, Indonesia, South Korea and Malaysia, etc.



FEW NUMBERS THAT YOU TOUCH UPON AS QUICK RUNNERS TO SHOW THE PROGRESS SINCE INDEPENDENCE:


  • Since 1950, the per capita income (PCI) has jumped over 500 times. In 1950, it stood at Rs 265. It increased to Rs 1,28,829 in 2020-21. In 2000-01, PCI was at Rs 18,667.

  • The foreign reserves have increased over 300 times since India got freedom from 200 years of colonial rule. India's forex reserves have also shot since independence from $1.82 billion in 1951-52 to $572.978 billion till August 5, 2022. Gold reserves stand at USD 40.313 billion till August 5.

  • Not only this, but India's stock market has also come a long way since independence. The Bombay Stock Exchange (BSE) Sensex has grown from 100 points to 59,000 points today. Reliance Industries, the largest listed company in the country by market capitalisation, had issued equity shares of Rs 10 each in November 1977. The stocks presently cost Rs 2,855 apiece.

  • Besides this, it is worth mentioning that India is the world's largest manufacturer of generic drugs. India also fulfils over 50% of the global demand for vaccines. It is also the world's second-largest cement producer, second-largest coal producer, second-largest steel producer, and third-largest electricity producer.

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