Portfolio deep dive!

Note: Written this for the Female Co-Founder leading the Agri-tech company! Whenever tea is served in a household, the majority think of it AS being made by a woman! But, does one think of it as coming from a woman-owned cattle? The milk in the tea came from cattle that were well kept and milked (mostly) by a woman, yet they were kept in the name of the man of the house. Yes, you heard that right! A woman nurtures the sector, yet it is still men who take the lead. Women in India account for the majority of total employment in dairy management and production. Despite this, they remain nameless, faceless, and underappreciated. Even though women perform a myriad of roles and activities such as cattle care, feed collection, cleaning of cattle, and processing milk into various products, the agricultural sector remains male-dominated. Women play a significant role in livestock management and production, but their control over livestock and its products is negligible. On this note, I am Aashn...

Note: As a Brand Manager with a background in content and journalism, I naturally extended my role to include PR positioning as additional support. This involved collaborating with PR teams to ensure factual accuracy and appropriate tone in communications.  One notable example of my work in this capacity was crafting and refining founder addresses to the media. Pointers were shared after doing thorough research to make an impactful conversation. Knowing where to say what is the key! Questions were shared by the journalist with us, read my inputs added in point forms!   1. कैसे बढ़ी अर्थव्यवस्था/विकास दर? Azzadi ke ye 75 saal, bharat ko bohot nayi uchaiyo pe lekar gaye hai. Usme se ek hai poori duniya mai aag ki tarah badti hui arthvyavastha. Bharat poore desh mai ek maatra desh hai jisme kahi se bhi na shuru karke apne aap ko aaj iss kabil banaya hai.  Numbers: 1947 mai humari GDP 2.7 lakh crore ko aaj $3.17 trillion par lejakar Bharat duniya mai 6th largest economy ka pa...

  Technology once lived in the world, we now live in a world of technology!  Call it a boon or bane, technology is the reality of our time. There is no longer a choice to adapt it, it has its way of sweeping into your lives. Revolutionizing the way of living and doing things, technology is the practical application of scientific knowledge put to purpose – enhancing the usefulness of services and goods. With millions of SME dairy farmers, India holds strong grounds for the livelihood of these farmers. With advancements in technology, it is not hard to believe that their productivity and profitability could treble through scientific management.  Mooofarm, an award-winning agritech start-up, is building a connected commerce platform to increase income for 80 million Indian dairy farmers. Mooofarm ensures ‘Dairy as a Service’ to the Farmers and they are enabling it through a mix of high-tech and high-touch platforms, providing: Better nutrition and health of their cattle and ...

  Free Grocery Delivery at home is the thing of the past,  Free Cattle Delivery is the new startup mantra with agri-tech Mooofarm.  Gone are the days when technology was the bandwagon. In 2022, technology is the way of living and if you are not coping with the advancements, you are not evolving for good. Digitization was the prominent buzzing word for years but the pandemic just made it a living reality. Technology has been evolving the way of doing things for all but now it has started transforming the face of all sectors of society. Gripping every sector hard, with a 20% contribution to India’s GDP, Agriculture is no longer sweeping away from its hold. Accelerating the country's new technology and advanced agricultural revolution, Agri-tech has changed the face of doing business with improved efficiency, connectivity, and accessibility, by making it available at a single click. Farmers are the backbone of our country. India can only progress when its farmers are progres...

  More Care, More Milk, and More Profits for your cattle! The fate of millions of small dairy farmers has evolved immensely, but ever wondered how much more production profits they could paddle through smart-tech management? Our Mission Meet Mooofarm, on the mission of Making Farmers Prosperous!  With our strong operational and technical expertise, we are here to organize over $50 billion pre-farm gate dairy sector in India.  We aim to do it by enabling: Better nutrition and health of cattle and richer milk yields at lower costs. Trade cattle for better capital management and ensure a better cattle mix. Better cash management and more efficient access to capital. Mooofarm is here to change the face of the Indian Dairy Sector.  Our Vision Mooofarm, the name resonating with the vision of the White Tech Revolution in India, walks the talk with a mix of high-tech and high-touch platforms. We see ourselves as the bridge between yesterday and tomorrow. With the latest tech...