How to generate quality leads in lockdown

Covid's slump, followed by social distancing and a nationwide lockdown, the business sector has faced a lot and is still experiencing perennial impacts of the pandemic, no matter how established they were and are. Time calls for attentiveness. Businesses are relooking at how and when nuances of their management and operation of their business, which calls for revised business plans and strategies to keep the financial wheels turning in the chaos of less revenue churn and uncertainty of global finance.

There is no denial in the fact that without leads, businesses most assuredly fails. However, in the present time, when the virus has flipped our lives and businesses upside down, it's even more difficult to maintain that hold.

Bringing quality leads is a process of dire strategising, analysing, and understanding. Identifying and understanding what your potential customer wants is crucial. Once you’re able to learn this and sync it to a high-converting page, a consistent generation of leads will follow. Growing leads is directly proportionate to identifying needs and being relevant while syncing your landing page with your other marketing channels. 

At first, it may seem a difficult task in this difficult time to weed the good from the bad lot, but these strategies will make your job a lot easier:

Strong inbound marketing:

There is no hyperbole in saying that content is the gateway into a brand’s soul, and content marketing is that vein that keeps it from sinking. In times like this when physical movement is conditioned, and with limited access to resources, make sure that your Inbound Marketing is so strong that it crawls all prospects, search engines, customers,  researchers, and surfers to your brand. 

For those who do not know, inbound marketing is that strategy that creates valuable content and experiences tailored for customers by utilizing content marketing, blogs, SEO, social media, and more to pull marketing and create brand awareness and attract new business. It forms connections between their customer's and scroller's needs.

Website to attract and feed leads:

Your website is the epicenter of your digital presence. Time is such that customers are more choosy and they dig deep before investing, even their time. It would be no wrong to say that a poorly designed website can despise a qualified lead. As the pandemic continues to limit our shopping and service-seeking habits-- physically, more and more customers are turning to e-commerce as a solution. This new way of living has turned out to be both a blessing and a curse for businesses.

What do you want your audience to do? Understand their process of search and needs, and plan out your website’s design, colour schemes, and message accordingly. Further, mobile usage has manifolded with time. Do not forget to make your site mobile-friendly with Accelerated Mobile Page (AMP) designs, whose AMP-optimized pages rank better, faster and convert more mobile page visitors into customers.

Top-notch keyword game:

The pandemic has changed how we socialise and utilise the internet. Stuck at home due to this contagious virus, people are spending more of their lives online: buying, searching, reading, and learning. While Google keeps us updated on our toes with algorithm updates, one thing has stayed consistent for inbound marketers looking to optimize their websites for search: keyword research. Hence, it's very important to identify quality prospects and their needs, understand their searching habits and area of interests. Here, planning out your keyword strategy is of paramount importance. 

For instance, even if you write awesome content, it will be of no use if no one is searching on the topics you have selected. Your content might as well not exist.  If you are aiming for high-quality leads, be sure to include long-tail keywords. Selecting high-performing keywords that drive relevant traffic to your business is the key.

Often underrated, these keyword strategies are essential in developing profitable search engine marketing campaigns. It determines how well your advertisements rank on search engine platforms.

Maintain your quality leads:

Considering that the market is changing every week (and for the worse), it is only imperative to reconsider the business model, but do not take your loyal leads for granted. In a crisis, people always look for evidence of who they can trust, and who they can’t. If you want your customers to be your loyal customers, who continue to buy from you both during difficult times and otherwise, then make sure that you’re delivering the right image. Remain active and address their queries. Good Online Reputation Management (ORM) can ease stress.

e-commerce and services work majorly on suggestions. Make sure you build your image in such a way that your present lead suggests you to others.