Business transformation through smarter publishing post Covid19

The COVID-19 pandemic has gripped the entire world. It is that big unpleasant surprise that has changed our course of living and doing business. We lived and are living through this with the help of digitalisation, whether it's maintaining contacts, attending meetings, and passing time. However, the major setback was the global economy who had to sustain the businesses and their continuity amidst the shackles of lockdown, social distancing, and other innumerable challenges that came with it. While some were better prepared, some bewildered initially but eventually tackled it and few surrendered to the situation and are waiting for it to get over to kickstart. 

While it is still a question and is unclear how long this crisis will persist, the uncertainty has accelerated the transition and wants us to embrace technologies and digital transformation from all corners for global business dynamics.

Digital applications and solutions were the main loaders that kept us and businesses going. There were many moments of realisation that maybe it is the new way of living we have to adopt. The situation demands us to stay prepared and correct our digital strategies, and ways of doing things by plugging gaps, wherever needed. 

This grim story of publishing is foretold in these nuances. Print publications need printers to print; distributors to drive copies across countries; and lastly, stalls being open for people to have a look, buy, and pick one. A national lockdown obliterates every part of this chain.

All this calls for a smarter and digital way of publishing. The world will never be the same again and businesses need to find new ways to stay connected with their readers, and most importantly remain relevant and alive in the market.

The rapidly growing readership trends are in syn with digitalization tendencies. Consumers are consuming news on mobile devices, getting e-magazines via applications, and buying publications in browsers, thanks to the advent of online payments. With the present scenario, this seems to be the ideal way of doing it. Presently, IT companies are working to improve their electronic text formats, designing mobile apps and digital software, and coping up with online publishing trends. With this pandemic and digitalization, publishers have changed their existing business strategies and are exploring new distribution channels. The arrival of new, multiple digital solutions and platforms became a prevalent way to reach the modern multi-devices reader. 

With MPS solutions, we got your back. We provide the content workflow and, our production platforms streamline digital publishing.