Case Study written: From Confusion to Category Leader: The Good Bug’s 12-Month Growth Sprint
Case Study written: From Confusion to Category Leader: The Good Bug’s 12-Month Growth Sprint Know how a gut health startup grew 3.4X in traffic, ranked #1 in Google, and turned skepticism into loyalty — all in one year. Part 1: Brief: With reducing attention spans, it's crucial to hook the audience early in the article. Placing compelling numbers at the top sparks curiosity and encourages them to keep reading. Right now, those numbers are buried at the end, highly likely, many won’t make it that far, which means we risk losing a powerful engagement opportunity. Top 3 Highlights (Jan 2024 – Feb 2025) 1. 3.4X surge in organic traffic: Monthly visitors grew from 6.3K to 21.2K, driven by a category-first content strategy that connected symptom-led queries to gut health solutions. 2. 10.1X boost in search impressions: Impressions increased from 130K to 1.31M, with The Good Bug ranking #1 for key search terms and owning the gut health conversation....